Sales promotion is a short-term marketing communication tool that businesses use to create urgency; hence, influencing customers to take advantage of the seasonal opportunity. When implemented correctly, sales promotions can stimulate revenue, boost customer satisfaction, retain existing customers, and obtain new customers.
Accordingly, there are other benefits that businesses can get when they leverage on sales promotion, deals, and offers. Sales promotion helps companies promote their new product, increase product awareness, move aging products, and improve brand reputation.
However, in this new retail era, businesses are getting more and more competitive. They take advantage of the technological advancements and use new approaches for their sales promotion activities, including upgrading their shelf label holders.
Using electronic shelf labels does not only save the time of businesses and their employees from manually creating their promo posters. Instead, these can also reduce labor and material costs when replacing paper label tags. Consequently, compared with paper shelf labels, electronic shelf labels display accurate and comprehensive product information and price, making the customers’ shopping experience more convenient.
Besides displaying price and product information, ESL wireless allows businesses to manage and monitor multiple store shelf level pricing from a single location. Using ESL will help retailers update pricing and information immediately, particularly during sales promotion activities, which, in turn, will help them decrease price errors and reduce penalties from price discrepancies.
One of the offered electronic shelf label solutions in the market is SoluM’s Newton. Its screen resolution has been upgraded by 20 percent, presenting crisp, clear, high-resolution displays of graphic tags. Consequently, it also has a multifunctional button that allows customers to flip up to seven pages, enabling them to access more data about the products being promoted.
Here is an infographic by Solum that provides five reasons why Newton is the key to businesses’ sales promotions.
