The success of your dental practice depends on the numbers of patients who come in for consultation and services and the aim is to consistently increase this number year by year. It is important to market your practice well in order to attract more and more patients and make your practice thrive. The catch is to figure out just how to market your dental practice. There is no one sure shot way to achieve success. However, a combination of strategies works in your favor.
Print marketing
Your practice caters to your community and locality. It is important to be involved in the community to establish a link and make you visible in the market. You can do this in several ways. Teach a class, get involved in local functions and festivals, sponsor small events, or hold workshops that explain the basics of dental care and its importance. Your activities can be advertised in the print media. By doing so, you make yourself a part of the community and showcase your concern for their dental health and well being. Make sure you have stationery packages, Business Cards and Letterhead printed out for such occasions.
Tele-marketing
Use telemarketing strategies to keep contact with patients. Call up to find out how they are doing after a service has been provided. Appointment reminders and follow up appointments are other ways to use telemarketing to work for your dental practice. Your patients will feel well cared for and appreciate your efforts. Telemarketing additionally provides an opportunity to reach out to people in a locality with special offers. Make cold calls to advertise your offers and services. However, be careful to use the medium judiciously as being over enthusiastic might incur heavy cost.
Email marketing
The versatile email provides you another avenue to reach your target audience. Use a database of local email addresses as well as your own database of email addresses of present and past patients to connect. Send bulk emails to promote the dental services you offer. Attach brochures to attract high value customers and spread awareness about offers and discounts to attract new patients. Emails give you the opportunity to add a personal touch to your marketing strategy. Use them also for appointment reminders and requests to schedule appointments when writing to existing patients. They will be grateful for the reminders and will feel valued as customers.
Website
One of the best ways of making a mark in the virtual world is to create a professional website for your practice.. There is high chance that your patients will first interact with you via your website. Develop a well designed web site. Be sure to make it user friendly and easy to navigate. Load it with information and reviews of your work. Include links to blogs and videos to direct traffic to your website. Blogs and FAQs provide an opportunity to regularly update your site and maintain connection with followers. Remember to make your website mobile friendly as most users access the net using their smart phones.
Ecommerce website
Ecommerce marketing aims at guiding traffic to ecommerce website persuading them to purchase goods. Create an ecommerce store of dental goods and use it to guide people to your practice using effective SEO and PPC ads. Direct their attention to your social media presence and garner more followers and prospective patients for your business.
Search engine optimization
Search Engine Optimization helps your business to thrive. Key dental terms and local words bring the rank of your website to the top of a web page. Be sure to concentrate on local words as your target is obviously patients in your locality.
Paid ads
PPC ads like Google AdWords are a great marketing tool for you to promote your business. It displays your services to users searching for certain key words. Target location based key words to succeed with your paid ads. Be sure to highlight special offers and services to make your practice stand out in the crowd. Local awareness ads work the best as they target the right audience for you. Use the map card to share address, directions and locality details. You can include a CTA to help browsers to make an appointment. Facebook and Google have click to call ads that are a good way to ensure your prospective clients make appointments.
Social media marketing
Social media platforms are an excellent opportunity to build community connect online. The more followers you have on social media, the more extended is your reach and influence. It is a way to stay connected with past patients and to attract potential patients. Digital marketing agency London help you to decimate information and collect reviews via facebook. FaceBook offers numerous options for demographic targeting. Use this to your advantage and target potential patients by language, employment, income and interest.
Word of mouth
Word of mouth marketing is an effective strategy you can use to promote your practice. Satisfied patients are your best source of advertisement. People tend to believe in others who have used your services when referred. Create an effective referral bonus system for your existing clients. You will gain up to 70% growth this way.
Media – like television and radio
Since your business targets local residents, the local radio and Television channels are a great potential for your marketing strategy. Despite the onslaught of the internet, radio and television remain two media that are still relevant. It is easy to advertise on radio. Provide the content you want advertised and a short and effective ad will be created and run at regular intervals. TV commercials can be equally effective both for their repetitive nature and the visuals they include.
You have stiff competition in the dental practice market. Before you rush into a decision regarding your marketing strategy pause and consider how the other practices are fairing and what strategies they are adopting. Keep your pricing and offers competitive to stay ahead of the crowd. The correct mix of advertising media and a good community connect are key to the success of your marketing strategy.
