Have you a business plan that’s ready to roll? Or are you planning to go into an industry with a boom by launching a company? In a nutshell, if you are looking for the perfect name for your company, then the following piece of information is the most relatable information for you. Go through it, with caressing each and every detail of the article.
What makes a Good Name?
Before you start to look for a name, you need to know how to choose a business name? The answer to that question is – A good name is:
- short and brandable,
- impactful,
- positive,
- intuitive, and
That’s what makes a good name. Now that you know about what makes a name good, you are ready to search for the best name for your company.
Brainstorm a list of names
While choosing a name, sit with your associates, close friends, business partners, spouse or another family member. These all people, including you know the whole and soul of your business plan. Now start thinking of names and note them down that are relevant to your business.
Only note down names that are impactful and clearly states about your company’s functioning.
Narrow it down to a few names.
After brainstorming and creating a list of to-be company names, it’s time for chop-chop. Cut the names that you simply don’t like, or have negative keywords, or are not intuitive.
Apart from these factors, also keep SEO and branding in mind. Don’t forget that less is more and chop down the names from the list that are long and sounds like a sentence.
At the end of this process, you should be left with three to four names.
Brand Naming Agency
Even after brainstorming and chopping down the list, if you are still cautious about naming your company, and have a lack of confidence, then it’s time to look for outside help.
A good Brand Naming Agency is what you need. This type of agency helps you in naming your company right.
They have a panel of experts, who are dedicated to studying current market trends and churn out names that are positive, intuitive, effective, and available. After knowing all your needs, and your business plans, these agencies can come up with really impactful business names.
They make sure your business name is brandable and has a good flow to it when said aloud. Also, the right agency keeps vital factors like SEO and branding in mind while selecting names for your new company.
A naming agency studies your business concept and checks the current trends that are working for the owners deep into the market, and thus backs your name with research.
All in all, hiring a panel of experts to name your new company is not at all a bad idea and you should do it right away.
Find out which one is perfect
Finding the perfect agency to assist you in naming your new company is not easy at all. It requires extensive experimenting, research, conversing, screening and much more.
You can’t hire the first person who says to you that they will name your company and make it into a brand. You need to see past reviews of the agencies that you have contacted for help.
After going through legit reviews, you can always decide which agency is the number one in its field and which is not. Based on previous testimonials, you can easily narrow down your list of these agencies.
Also, you and the agents need to be on the same page, emotionally, about naming your business. You cannot hire someone who is not emotionally, and mentally invested in naming your company.
Checking if the name is available.
If you are hiring an outside agency to name your company, then you need not worry about checking if the name you are choosing is authentic or not. But if you are naming your company yourself, then you need to evaluate your name for trademarks.
Go online, and see on the USPTO’s website if your name is available. If no, then you should again choose another available name.
Choosing a name that’s already taken is choosing more trouble your way in the form of copyright issues and rebranding.
Availability for social media handles.
You ought to know that social media has it’s own patent and trademarks, technically. You cannot name your social media handle with a name that’s already taken. So along with choosing a name that’s available on the USPTO’s office, you also need to choose a name with which you can make various social media handles. Social media is today’s more viral channel to grow your business and boost sales. Therefore, make sure you have genuine accounts with genuine names for your new company on every popular social media handle.
