Being a Hong Kong entrepreneur in the technology sector, there will always be a day in the future you will have to get funding from investors. The fund may be for a boost of your faster business growth, or simply for sustaining your tech company’s daily operation. These are some of the deciding factors a typical venture capitalist would consider before they actually agree to invest in your startup company.
The financial status
As founder and/or co-founders of your startup, you already have invested the majority of your money into your Hong Kong business.
There was already a few number of experienced investors with great records in the industry who have invested in your startup. This shows a signal that your startup is worthy of getting an investment because it is probably going to get a good return on investment.
The business at the time should not be under excessive debt.
The who?
The whole team may be family members of the founder. At the same time the founder may have simply incorporated as a sole proprietorship business. It isn’t a good sign of a stable long term company. When going through the Hong Kong company registry, the best way is to incorporate as a limited company. To enable a better long term growth, a good mix of non-relative persons as team members is a must.
Scope of the wild competition
The founder and his team is well aware of the direct major competitors out there, and know very well exactly what the competitors are doing and heading.
The founder or management has a great understand to distinguish between customer validation and market validation.
The business may be focused in one single city or region initially (e.g. Hong Kong). But when there is a potential to replicate and expand into another market (e.g. Taiwan) or a few markets (i.e. some other countries in Asia), this is going to be a good business with great potential.
Product marketing
The founder and his team have a great strategy on how to market their tech product and/or software, and they know exactly who their target users are. Even better is that when they have started marketing to the users, and have already acquired quite a few new users for a good start. The team may be required to be able to smoothly handle a few most common and effective marketing activities including SEO, content marketing, social media, paid search, press release, and more.
We live in the world of internet marketing and data analytics. To monitor the results of the marketing efforts, the team has to be able to implement proper analytics. The next immediate item to follow up is to actually use the data reports that are generated from the analytics programs.
