SEO landing pages have a massive impact on your visitors. The landing page is the first thing that they will see upon reaching your website.
There is a huge variety of landing page styles. You will need different ones depending on the subject and target audience. Your homepage isn’t even as important as your landing pages.
Having a variety of landing pages actually improves the likelihood that a visitor will stick around and drastically increases sales.
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What Should I Look for in a Landing Page?
The main elements that you need are as follows:
- Limited to no navigation so that your visitor will remain on the page
- Interesting content with a purpose
- A strong CTA or ‘call to action’ allowing your visitor to acquire, use, and/or download your product/services
Things to Include in My Landing Page
One of the first things you need to look into including is a long-tail keyword. Try to find the strongest long-tail keyword that you can manage. This will drastically improve the strength of your landing page.
Following this, make sure that the content you create is actually useful. Do not use any fluff content just to fill in the page. Each and every word should have meaning and be useful to your visitor. This will improve the chances of them clicking on your CTA button.
You will also need strong links. You can’t just link to your own website all through your landing page. You must build strong, healthy backlinks to a variety of powerful websites and pages. This further improves the likelihood that someone will find your landing page.
The main things to remember are that your landing page should be built much like any SEO page with the exception that the goal is to keep people on the page for as long as possible rather than for them to search through all your different pages and products. Do not sacrifice content quality for keywords. Have both!
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