Addressing political concerns is considered as painstaking advocacy since it challenges the bureaucracy in general. People may choose to be silent even if they are directly affected by the impositions of highly criticised policies. That is why it is crucial to engage them to take part in the efforts to call for a significant change in governance. There are ways to encourage people’s participation, and it can be done through comprehensive planning to sustain a campaign with a strong political message.
Make arguments engaging
To concrete the demands, making arguments that people can easily understand is the best way to do it. Choosing the appropriate line of reasoning using the facts and figures available can serve as the marching call for people to unite. Also, gather the feedback of different sectors for them to see how their lives will be affected if such policies are not contested.
Expand reach through an information drive
Getting the people informed is a way to get their support for specific causes. Going to communities, schools, and workplaces to educate the public is essential to expand the reach of the campaign. You may look for ways to penetrate places with a high concentration of people such as putting up a campaign booth using informational material like large posters placed on an exhibition stand. It is better to bring materials to enlighten the target audience about the condition and what they can do to change it.
Get the support of other stakeholders
Knowing that some individuals and groups are willing to give their support is a big help to sustain a campaign. Since a strong political message addresses the questions of administration and policy creation, getting the support of other stakeholders is advantageous for the campaign. Stakeholders can maximise their networks and can be an addition to the force calling for social change. Although this strategy will entail time, convincing stakeholder to participate in different activities is a significant step.
Conduct fundraising events
To sustain a campaign, making plans is necessary, and this should include the need for the campaign as well as where to get funds to execute it. If funds are nearing depletion, conduct fund raising events before they are projected to be exhausted completely. Functions like a concert for a cause, benefit dinner, fun-run, or auction sale are a few examples of fund-raising activities.
Expand the network of volunteers
To make the work easier, create an activity that will encourage more volunteers to support the campaign. A pool of volunteers can be found in universities, other political organisations, and religious groups who have exposure and experience in mass work. These volunteers can be assigned to different fields in advocacy work such as education, fund generation, and recruitment. And to make the volunteers ready for political discussions, update them regularly on the twists and turn of politics.
If people understand the importance of collective action, campaigns with a strong political message will not only be sustained, but they will lead to significant social change.
