profit margins

Business

What’s the right ACoS target?

The most important metric in every PPC campaign is undoubtedly ACoS. It’s the key performance indicator that helps you understand how profitable your campaigns really are. But here’s the thing—ACoS isn’t a one-size-fits-all number. What’s considered “high” for one seller might be the ideal target for another. Your perfect ACoS depends on factors like your […]

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