Audience on TikTok, you must know the types of videos that resonate most with viewers. By analysing the performance of your past videos, you identify patterns in the content, style, timing, and other factors that tend to generate the most likes, comments, and shares. This allows you to double down on what’s working and get more engagement over time.
Analyze your tiktok video performance
It’s a good idea to regularly review your TikTok analytics to evaluate what’s working and what’s not. But there are certain vital times.
- After posting several videos (5-10+). Once you post a handful of videos, you’ll have enough data to compare performance and spot initial trends. Are specific video formats getting more views than others? Do some topics attract more likes? The more videos you include in your analysis, the more reliable patterns you identify pop over to these guys.
- Once a month. Doing a monthly “audit” of your TikTok video performance is an excellent cadence to track your progress and uncover insights. Please review all the videos you posted last month and their key metrics. See which ones were your top performers and look for commonalities. Regular monthly analysis will help you continually iterate and improve.
- When a video performs exceptionally well. If one of your videos takes off and gets unusually high likes and views, investigate why. Try to understand what elements made that video more compelling than you’re others. Did you try a new editing style? Cover a hot trending topic? Post at a different time than usual? Dissect the successful video to extract and apply what you learned to future ones.
Identify like-generating patterns
Once you know when to analyze your TikTok video performance, the next step is identifying patterns that lead to more likes and overall engagement.
- Content themes– Do videos around specific topics or themes tend to outperform others consistently? For example, your comedy skits do better than your dance videos and your cooking tutorials get more engagement than your vlogs. Look for high-level content categories that over-index on views and likes.
- Video formats- Analyze whether specific standard video formats you use, like lip-syncing, POV style, voiceover explainers, etc., get better reception than others. Your audience may clearly prefer sticking to a few core formats, which is the most effective.
- Specific hooks– Pay attention to your first few seconds and see if you identify any patterns in the hooks that reel viewers in most effectively. Do you get more views when you start with an intriguing question? A quick visual preview of what’s to come? A bold statement? The right hook is a big difference.
Once you spot critical patterns in your most popular videos, create more ones following that blueprint. You’ll know you’ve hit on a winning formula if your average views and likes increase.
